Sugar Tours

I reflect on this year saying that next year can only be better.  After almost completeing our operations in 2009 we say that a 35% cancellation rate wasn’t that bad.

With the economy improving (hopefully), advance reservations looked strong but have died down just before the Christmas Season.  I say give the gift of travel and keep the reservations coming.  There is no better gift than the gift of travel as you are giving someone that you care about a chance to create memories that will last a lifetime. 

I will keep my fingers crossed and hope that we will see an increase this year. 

We wish everyone a Happy Holiday Season and Keep Traveling. 

Summer has started and bookings were strong to start the season, now it has come time for the cancellations to begin and they have. 

After a slow year in 2008 with a drop of 15% from 2007, I had an optimistic look on 2009.  Bookings were strong as gas prices were high and people were hoping that group travel would prosper. 

This year has been a total surprise as the lower and moderate priced trips have been a disaster and the higher end tours have held steady or have had a slight increase.  Does this mean that we should plan more higher end product for 2010?  I am baffled. 

I feel it is time to keep looking for new and unique products, maybe higher priced that hopefully will attract the baby boomers (60 - 70 years) into traveling on a coach tour.  I also feel that we need to package more product with less structure and more independence. 

It is time to be inventive, creative, cost conscience and continue to find ways to attract the younger participant that will be your client for the future.